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SSE welcomes UK Government zonal pricing decision

10 Jul 2025
Perthsignage August2021

SSE plc today welcomes the decision by the UK Government to retain a national pricing system for wholesale electricity. This decision provides much-needed policy clarity for both investors and consumers, sending a strong international signal that the UK remains committed to maintaining a stable and investable environment, preserving its global leadership in renewable energy.

SSE, alongside the overwhelming majority of industry stakeholders, has consistently argued that zonal pricing would introduce unnecessary complexity and risk into the UK energy market at a time when the country needs greater investment in clean power and would have had a detrimental effect on the prices consumers pay for their energy.

Martin Pibworth, Chief Executive designate of SSE plc, said:

"This decision brings welcome clarity and enables us to get on with investing in and delivering critical clean energy infrastructure, in doing so transforming our energy system and supporting the UK Government’s bold ambitions for clean power by 2030.

“Zonal pricing would have added risk at a time when the UK needed to accelerate its clean power transition, making energy bills more expensive. This decision reaffirms the UK as a world-leading renewables market, enabling the efficient delivery of the homegrown energy the country needs.”